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Pay-per-click - Wikipedia.
In both cases, the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is expecting to receive as a visitor to their website, and what the advertiser can gain from that visit, which is usually short-term or long-term revenue. As with other forms of advertising, targeting is key, and factors that often play into PPC campaigns include the target's' interest often defined by a search term they have entered into a search engine or the content of a page that they are browsing, intent e.g, to purchase or not, location for geo targeting device used e.g.
What is PPC? Pay-Per-Click Explained - Portent.
Pay-per-click marketing is an advertising channel where marketers dont pay by the impression or purely for ad placement. The bid amount may affect placement, but the advertiser only pays when their ad is clicked by an online user. The most common PPC ad format appears on search results pages of search engines like Google or Bing.
PPC Pay Per Click - SEO Web Design Nova Solution.
PPC campaigns usually require meticulous and consistent monitoring and management due to the many factors involved, such as click-through rate and quality score; mismanagement can lead to ineffective ads as well as misuse of the budget that results in a money drain.
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